Digital Embellishment Designers October Meetup

This month’s Digital Embellishment Designer Meetup brought together over 20 design professionals for an engaging discussion about industry trends, designer challenges, and the creative use of digital embellishments.

The meeting highlighted the importance of educating designers on the possibilities of digital embellishments and the untapped potential of variable data printing (VDP) for personalization and increased customer engagement. Attendees explored how soft touch coatings and tactile elements can significantly enhance the perceived value of printed materials, emphasizing the crucial role of collaboration between designers, printers, and clients.

Key takeaways included the need for better file setup education, the role of perception and tactile impact in printed materials, and the potential for VDP to revolutionize customer inter ...