Natalie Krul from Klever Strategies talks about Using LinkedIn for Leads

Why businesses should use LinkedIn

inding target prospects on LinkedIn

Details
- Natalie: Search capabilities depend on your LinkedIn plan (free, premium, or Sales Navigator)
- Natalie: Define your target audience using filters like demographics, geography, job titles, and keywords
- Natalie: Focus on second and third-degree connections as they're warmer prospects due to mutual connections
- Mary: Gave an example of looking for "founders or startups in the St. Louis Metro area"
Conclusion
- Define your ideal client profile before searching
- Use LinkedIn's search filters to find relevant prospects
- Focus on connections who are one or two degrees away from your network

Discussion about how to approach prospects on LinkedIn without being pushy.

Details
- Natalie: "Ditch the pitch" - approach outreach as relationship building rather than selling
- Natalie: Ensure your profile speaks to your target audience before reaching out
- Natalie: Start with a personalized connection request without pitching
- Mary: Introduced the "3 I's" follow-up framework: Introductions, Invitations, and Information
- Natalie: Endorsed Mary's approach, emphasizing providing value before selling
Conclusion
- Personalize connection requests without immediate pitching
- Focus on building relationships first, then results
- Provide value through content sharing, introductions, or invitations

Engagement and follow-up techniques

- Natalie: Engage with prospects' content by liking and commenting on their posts
- Natalie: Endorse their skills to build goodwill
- Natalie: Follow up with valuable content relevant to their interests or pain points
- Natalie: Much of this engagement can be automated while still feeling personal
- Mary: Emphasized that building relationships leads to customer loyalty and word-of-mouth marketing
Conclusion
- Consistent engagement is key to building relationships on LinkedIn
- Providing value should precede any sales conversations
- Focus on relationships first, then results

LinkedIn Outreach Free Guide: Why Your LinkedIn Outreach Isn’t Working (And What to Do Instead): https://kleverstrategies.com/offers/#linkedinoutreachguide

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