Notas del episodio
What if the reason so many startups fail has less to do with bad ideas and more to do with skipping the hard but necessary stages of building? In this episode of Startup Builders & Backers, I’m joined by Gregory Shepard, founder of Startup Science and author of The Startup Lifecycle, a book grounded in five years of research and 5,800 pages of data on why startups win or don’t.
Gregory breaks down a new way of thinking about startup growth, one that goes far beyond the usual "idea to IPO" narrative. He introduces his seven-stage startup lifecycle and explains why standardization and optimization, two stages many founders overlook are essential for building something scalable and resilient. Instead of rushing from product to growth, Gregory encourages founders to take time to strengthen operations and margins first.
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Startup Lifecycle