Diego Borgo: How Adidas and Big Brands Are Making Blockchain Work

Why do so many big brands struggle with blockchain, and what does it take to get it right?‍

In the second episode of our StartToBlockchain podcast, Stefan Colins, CMO at Venly, sits down with Diego Borgo, Web3 advisor and strategist, to uncover why enterprises like Adidas, Prada, and Fortune 500 companies initially struggled with blockchain, and how they’re now shifting towards real, value-driven adoption.‍

From hype-driven NFT projects to practical use cases like tokenized loyalty programs, fraud prevention, and on-chain customer engagement, Diego shares his experience working with global brands and what it really takes to integrate blockchain in a way that makes business sense.

Key topics include:

• Why many enterprise blockchain projects failed, and what’s working now.