Notas del episodio
Summary
In this episode of the Spark Marketing Podcast, host Andrew Steane discusses the marketing landscape for SAP partners with Chief Partner Officer Nanette Lazina and Channel Engagement Manager Jake Eisbart. They explore the importance of effective marketing strategies, the challenges partners face, and the significance of deal registration. The conversation also touches on the role of AI in marketing and the value of customer success stories in building brand recognition and driving sales.
Chapters
00:00 Introduction to the Spark Marketing Podcast
01:50 Vision for SAP's Partner Programs
05:10 Key Marketing Strategies for SAP Partners
08:03 Challenges in Marketing for SAP Partners
09:00 Understanding Deal Registration
11:54 Best Practices for Deal Regist ...