From Spaghetti to Strategy: Making Marketing Data Work for Your Small Biz with Ally from Akari Digital

Marketing data doesn’t have to be overwhelming. In this episode, Kat and Ally bust the myth that analytics are only for big brands and dive into how beginners can harness simple data to make better decisions. From Instagram metrics to checkout optimization, they explore the real reasons small businesses should start using data now—not later.

Kat and Ally break down:

• Why data matters more for new or small businesses than big ones
• The 5 essential metrics every product-based business should track
• Real-world examples of small tweaks that tripled conversions
• How Kat uncovered a hidden issue in her launch with Ally’s help
• Why UTM codes are game-changers for data tracking
• The 4 pillars of marketing strategy: Reach, Nurture, Convert, Retain

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