Ad Fatigue and why it's NOT a bad thing

In today's episode, we have a different location, different tech...hence the weird sound quality from Leoni's mic AND different snacks But all of that does not compare to this spicy conversation around ad fatigue, our experiences with ad fatigue both as advertisers and consumers AND our opinions on it which might not be quite what you imagine 👀

Key Takeaways

▶ Ad fatigue can be reduced when you deeply understand your product AND your audience because it means you can keep talking about the same thing over and over in different ways without driving your audience up the wall, like certain ads drive us up the wall 👀

▶ Use ad fatigue as a way to innovate and get closer to your audience. Instead of freaking out when the CTR drops of when you see the flag in the ads manager, use it as a sign to go back to the drawing board ...