The Fall of a Dynastic Fortune with Frances Stroh

Serious Coin por Kelly Willis Green

Notas del episodio

Imagine what it must be like to watch your family dynasty crumble before your eyes.

My guest is Frances Stroh, fifth-generation member of the Stroh brewery dynasty and award-winning author of: Beer Money: A Memoir of Privilege and Loss. 

By the mid-1980s, Frances’s family, having founded Detroit’s Stroh Brewing Company in the 1850s, held the largest private beer fortune in America. But a little over a decade later, that $9 billion dynasty had collapsed.

In this episode, Frances reflects on the problems that led to the value destruction and tells a cautionary tale for enterprising families everywhere about entitlement and the vagaries of fortune.

Frances and I also discuss the conflicting messages she received growing up from parents who had extremely different money habits – a frugal mother and a spendy father – and wh ... 

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