GS1 plays a pivotal role in global commerce by providing standardized identification solutions like UPC barcodes that ensure product authenticity, streamline supply chains, and enable accurate transactions for businesses and consumers alike. In this episode, Leah and Michelle Covey from GS1 US delve into how GS1 facilitates product identification for Amazon sellers, ensuring genuine and verified product listings, while also exploring the broader applications of GS1 standards in optimizing supply chain operations and combating marketplace abuse.