HIGHLIGHTS

2:50 How Sendoso started - finding creative ways to connect with people

5:20 Interviewing for creativity 

15:10 Building a strong company culture 

20:20 Adapting to modern sales 

24:58 Following up with customers

27:41 Why stay with named accounts? 

QUOTES

4:57  “Creative thinking is one of those soft skills that are underutilized and undervalued… add creativity or if you want to be more creative that’ll be a skillset that will stand out”

5:32 “I think creativity is something that all you CEOs out there - make sure that your sales leaders are interviewing for creativity”

15:57 “I’m really trying to create a culture where it’s a ‘one team, one dream’ and the CEO is not too cool for school, he’s in the trenches working with everyone else ...