Is your sales team using a value proposition that is irrelevant to your buyers leaving them to connect the dots?

Take a look at the value proposition that your Go To Market Teams are using to make sure they are relevant. As CEO, you are the only one who can orchestrate this. It matters, research shows that relevant value propositions could increase your deal closure rate by 50%.

In today's hyper competitive markets, it's hard for salespeople to get their message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard. 

Most value propositions are "inside-out" - more focused on product and service features than they are on the buyers' needs. Ask your team for the messages they use and see what you think. 

In her new book, Value Propositions that SE ...