So many founders make it their goal to get out of the sales role as they scale. “I can hardly wait until we can afford a VP sales to take over” is a common founder refrain. 

While his role has evolved, getting out of sales entirely is the last thing that Usman Sheikh plans to do. In this episode we will learn what defines a founder-led sales organization and how you might change your mind about getting out of sales.

It all starts with redefining the sales mindset. B2B sales are not transactional. They come with building a relationship and the core currency of a relationship is the right information. 

That’s how he got xiQ - Personality-Driven Sales & Marketing™️, started in the first place. He reached out to his SAP network to share his vision of providing more helpful data to sales organizations than they could possibly collect ...