Heidi Messer started Collective[i] with one goal: to bring more certainty and less volatility to sales and improve the livelihoods of every single employee.

According to Heidi, sellers operate at 30% productivity rates. There is no other function in a company that is as unproductive as sales. Higher productivity equals more certainty, so why not improve it. If sales improves every other department has more opportunity. 

In order to bring more certainty and less volatility , Collective[i] focuses on two main innovations:

1. Automate everything possible in the sales process in order to reduce seller admin work and improve CRM accuracy;
2. Train teams on the agile sales process in order to scale revenue.

This is one of the most comprehensive interviews on the modern sales process I’ve ever recorded.