Notas del episodio

Samantha McKenna, a former employee of On24, was recruited by LinkedIn for her mastery of building a powerful brand on the platform. She started posting on LinkedIn in 2011, leading to recognition and a promotion. After two years, she broke her 13th record and decided to pursue her passion for making a positive impact. She left LinkedIn to start her own company, #SamSales, initially intending to work part-time, but quickly realized that wasn't feasible.

She is one of the rare founders who was in sales prior to starting her company but she never planned to go into sales, she thought she was going to be in finance. Starting her own business, well that might have been inevitable because both of her parents are entrepreneurs. 

For many who start a company sales come slowly but for Samantha sales were easy because she had already built an  ... 

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salessales strategyrevenue growthpersonal brandingsamantha mckenna#samsaleswomen in saleslinkedin sales strategy