It's not surprising that Bronwyn Spira, after trying many different sales strategies, landed back on the founder-led model. In mission-driven companies, founders often deliver the most compelling pitch.

She then set about recruiting a sales and marketing team to support the sales process across the entire customer journey.

Stick with us to the end where Bronwyn leaves us with her three growth tips for every CEO.

Chapters:

00:00 A platform for patients and practitioners

04:20 Getting Sales Started

08:32 Back to Co-founder Led Sales

12:25 The Importance of Strong Marketing

16:56 Finding the Right Sellers - Hungry and Driven

24:15 Building Relationships and Trust Over Time

30:42 Customer Success at Scale

33:40 The Future of Force 

38:25 Executive Sponsors