Leading indicators, lagging indicators, qualitative data, and quantitative data might sound like boring topics for your sales meetings. Quite the contrary, Michael Ingram of SalesOps.io explains the role that each one plays in achieving predictable revenue growth.

Sales revenue is a lagging indicator of success. By the time you know it, it’s too late. You need data daily and weekly that tells you what to do before it’s too late. Leading indicators give you a chance to fix problems before you miss the quarter.

Chapters:

00:00 What Is SalesOps? 
08:27 Moving On From Anecdotal To Leading Indicator Data 
14:04 Qualitative Customer Data Capture at the Front Line 
20:20 Activity-Driven Approach to Sales Metrics Worked 10 Years Ago 
24:26 It's All About the Conversation 
30:15 Scaling SalesOps  ...