After building and exiting two Blue Ocean startups that, in her own words, were painful, my guest, Melissa Kwan, figured it out.

"It's important to know what you want to do, but even more important to know what you don't want to do. And I had two startups, as you mentioned, that were quite painful in the sense that I didn't think I was very smart or very strategic in choosing the actual idea and choosing the product. But these aren't things that you just know right off the bat. You have to learn these things through experience.”

She and her partner built eWebinar in a way that required little overhead and allowed them to travel and work from anywhere. 

With no one to sell but herself she picked up the phone and called the people she knew and that got her started, but it wasn’t enough. She took a course and quickly learned that s ...