Have you ever wondered why, despite having amazing products, customers still struggle to understand your company's value?

April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. 

Known for her first book "Obviously Awesome" and her expertise in positioning, April shares her insights on why companies often struggle with positioning their products. She emphasizes that most companies have positioning, but it's not deliberate, leading to misalignment and missed opportunities. April highlights the transformative power of effective positioning, using an illustrative story from her early career where repositioning a product from enterprise CRM to CRM for investment banks led to significant business growth and acquisition by a major player.

The episode underscores the common ...