Chapters

01:06 Guest Introduction

01:13 Dakota's Dual Business Model

02:39 Origin Story of Dakota

03:10 Transition from Employee to Entrepreneur

05:06 Early Days and Initial Client Acquisition

06:37 Growing the Company and Sales Team Development

07:42 Implementing the 'Dakota Way'

09:01 CEO's Role in Sales Process

10:32 Sales Team Expansion and Developing Leadership

12:07 Introducing AI in Sales

13:14 Utilizing AI for Enhanced Customer Targeting

16:03 Cold Outreach Strategies

18:50 Building a Sales Culture Focused on Belief and Persistence

20:28 Importance of the Human Element in Sales

25:07 Final Insights and Advice for CEOs

About Guest

Gui Costin is an entrepreneur and thought leader with a track record of success in the field of sales and marketing. He is t ...