B2B SaaS Sales Framework: adopting sales-led strategies

Join Gonzalo de Lomana, founder of SaaS Growth (https://www.saasgrowth.eu/) and Natalia Camp (Pambakian), the sales manager of ScraperAPI (https://www.scraperapi.com/) to talk about bringing sales-led motion into a PLG environment. We are going to talk about moving toward sales-led from a previously product-led environment. A lot of companies rely on inbound leads and the products have mostly been driving the growth of the saas.group's businesses, as well. We will explore creating a sales-led strategy from scratch. Other topics we'd like to discuss are: 1. Upselling / increasing contract value of current clients 2. How to cater to both self-serve, SME clients and ...