Episode Title: If Your Phone’s Not Ringing, This Episode Is for You

If you’re a local business owner wondering why your phone isn’t ringing, this episode is for you.

In this episode of The Ryan Spelts Get Attention Marketing Podcast, we dive into the 10 most common (and costly) mistakes that are keeping local businesses like yours invisible online. You’re likely leaving money on the table—and it’s not because your product or service isn’t great. It’s because your digital presence is falling short in ways you might not even realize.

We cover essential SEO and marketing insights you can take action on today, including:

Why your website might be chasing customers away instead of attracting themLearn how poor design, unclear messaging, and friction in the user experience could be turning visitors off before they even reach out—and what to do instead.
The LaunchScape website formatI’ll walk you through the proven layout we use with our clients that boosts conversions, builds trust fast, and makes it easy for people to do business with you.
Making it easy to contact youAre you forcing people to call when they prefer to text or message? You’re losing leads. Meet customers where they are.
The content gap that’s costing you visibilityIf your website doesn’t clearly explain what you do, show examples, and educate, you’re not just confusing people—you’re also hurting your Google ranking.
Stop ignoring your best free lead source: Google Business ProfileWe’ll talk about active searchers, posting strategies, keyword placement, Q&A, and why our GBP Readiness Kit is a must-have.
Technical SEO: the hidden stuff that mattersFix site errors, ensure mobile responsiveness, improve load speed, and get your page structure right. I’ll explain why headings (H1, H2, etc.) matter and how to use them properly.
Keyword strategy that attracts the right trafficFrom big, broad terms like “plumber near me” to ultra-specific long-tail phrases like “emergency plumber in Ogden open now,” we break down how to target high-converting searches.
Learn the words your customers actually use“Davenport vs. couch”—I’ll show you how understanding search intent and language can make or break your rankings.
Build authority the smart wayGet tips on acquiring local backlinks, improving trust signals, and showing up as the expert in your industry through E-E-A-T principles.
Why site age, content depth, and topical coverage still matterWe’ll discuss how older, well-maintained sites with detailed, keyword-rich content still have the edge—and how you can catch up.

This episode isn’t theory. It’s a checklist of action steps—based on what I see working (and not working) every day for local businesses across industries.

Mentioned in this episode:

LaunchScape Website Framework
Free Google Business Profile Readiness Kit
Connect with Ryan Spelts Marketing at ryanspelts.com

If your business is good but your phone isn’t ringing, don’t assume the market is slow. Your marketing might just be broken.

Fix that. Hit play.

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Ryan Spelts Marketing Podcast