All in the Family: Building a Multi-Generational Business, with Tom and Lawson Craddock

After 41 years in the industry, Tom Craddock is handing the reins of his successful roofing business down to his capable son (and world-class professional cyclist), Lawson. They come from different generations and have their own perspectives and ideas. But both father and son know the key to their success: maintaining a sky-high standard of quality.

Today on the Roofr Report, we’re sitting down with our October Roofrs of the Month, Tom and Lawson Craddock, to talk:

• Finding their business niche in residential reroofing
• The benefits of staying small and keeping it in the family
• Why top athletes are exceptional team members
• How they’ve streamlined operations, bit by bit, through Roofr