In this episode of Ready Set Exec, host John Pezoulas sits down with 6x sales leader and 4x founder Scott Leese to break down the exact operational frameworks required to scale a startup's Go-to-Market strategy from $0 to $25M ARR. Discover why traditional cold outbound is failing, how current AI SDRs are actively destroying buyer trust, and the urgent need to adopt a Go-to-Network sales motion. For founders scaling their startups and sales professionals navigating the B2B Purge, this revenue operations masterclass is mandatory listening.

Key Takeaways:

• The exact operational frameworks to scale from $0 to $25M ARR.
• Why traditional cold outbound and current AI SDRs are failing to convert.
• The urgent necessity of adopting a Go-to-Network sales motion.
• Why doing unscalable hu ...