Mission, Vision and Ethics

Purpose is the reason for a Responsible Business's existence and guides its choices. A firm’s Mission statement talks about what a company does to fulfill its Purpose while the Visions statement projects what the firm might look like in the not-too-distant future. 

To illustrate what we mean by Mission and Vision, let’s invent a mythical company, Transnuclear Power Corporation, or TPC, to illustrate.

TPC’s Purpose is to "free the world from nuclear waste and dependence on fossil fuels."  OK, so that’s it’s North Star, it’s Moonshot. TPC’s Purpose is short, memorable and it’s a big idea! 

A Mission Statement tells the world what a company is currently doing to fulfill its Purpose,

TPC's Mission Statement is, "We make inexpensive and safe small modular nuclear reactors – SMRs - that burn spent nuclear fuel to  ...