Notas del episodio
In 2008, Dr. Kerry Spencer Pray watched her book die on submission after the financial crash halted publishing acquisitions. She then decided to do a PhD, focusing her research on what makes books sell. After studying hundreds of factors, Dr. Kerry Pray zeroed in on a handful that seemed correlated with book sales in some way. All of them were marketing related, and often linked to a book’s advance (which is itself often representative of the support a novel gets). Let's dig in!
- Dr. Pray talks to us about the data she collected, the methods she used, and the research she produced in pursuit of this project, focusing primarily on the YA market
- End result: she developed an algorithm that could predict the success or failure of a given novel, with about 75% accuracy
- Her other big find: the minimum marketing viability thres ...
Palabras clave
trade publishingkerry praybooks