Ep. 17 - Most Beauty Companies LIE With Skincare - Alda Hjaltalin

Today we’re featuring Alda Karen Hjaltalín, founder of SKINERGY, a brand redefining what wellness drinks can be by blending skincare, function and flavour in every sip. Alda turned her passion for wellness and ingredient innovation into a drink that delivers on skin, energy and purpose, all while preserving a great taste and strong identity.

We’ll dig into:

• How SKINERGY positions itself in the wellness and functional beverage market—skin-first, flavour-forward, emotionally resonant.
• The leap from concept to launch: ingredient validation, formulation, packaging decisions and how Alda approached creating a drink that speaks to both beauty and beverage consumers.
• The challenges of scaling a startup in the crowded wellness space: sourcing key actives, ensuring taste and stability, bui ...