Ep. 9 - Bringing Indian Snacks Into The Mainstream - Aadit Patel

Welcome back to the Duck Pond Podcast, where we bring on founders, creatives, and brilliant minds to get behind the scenes on how to bring a product onto store shelves, covering branding, marketing, packaging, and the gritty bits in between.

Today we’re featuring Aadit Patel, founder of Confusion Snacks, the ethnic-fusion snack brand that blends bold Indian spices with American snack formats.

Aadit grew up bouncing between two cultures and created Confusion Snacks to reflect that in a snack: snacks like Black Truffle Masala popcorn and Masala peanuts cooked in avocado oil, all vegan, gluten-free, and free of seed oils.

We’ll dive into:

• How Confusion positions itself at the intersection of cultural identity and snack innovation
• The challenge of balancing bold flavor + clean ing ...