In this episode of Broadcast Advocate, host Casey Jones (Michigan Association of Broadcasters) sits down with Fred and Paul Jacobs of Jacobs Media to break down what CES 2026 revealed about the future of broadcasting. From the rise of applied AI to the growing importance of companionship, collaboration, and presence, the conversation focuses on how broadcasters can intentionally claim their place in an increasingly crowded media ecosystem. Rather than chasing trends, the Jacobs brothers argue that the future belongs to broadcasters who engage early, make room at the table, and help shape what comes next.