In this episode, from an event hosted by the Centre for Global Mission on Wednesday 23 July 2025, David Williams, Director of Training and Development at CMS Australia, attempts to answer the question, “Is it more strategic to focus mission and ministry resources into receptive contexts and people groups, rather than into unreceptive contexts?”

David explains some of the thinking behind the theory of the homogeneous unit principle of church growth and other pragmatic approaches to mission, but takes care to point out that typically, significant gospel advance happens over long periods of time and involves generations of gospel workers—the fruit of whose labour is often not seen until much, much later.

Please note: Richard Chin’s talk from this event was featured on the Moore in the Word Podcast last week. Although it’s not essential,  ...