Big Mike & Jeff Whipple Discuss the Impact of CCI Black Book on Cannabis

In this podcast episode, "Big Mike" and Jeff Whipple discuss the significance of the CCI Black Book in the cannabis industry. The Black Book serves as a comprehensive guide for cultivation, addressing challenges and providing insights into growing premium cannabis at scale. They emphasize the importance of bridging the gap between traditional growers and corporate entities, fostering collaboration and mutual respect. Jeff shares details about the Whipple Effect process, managing 5,000 lights and implementing standard operating procedures (SOPs) for various cultivation methods. They delve into the collaboration between Whipple Effect and Advanced Nutrients, highlighting the expertise each brings to the table. The hosts recount their experiences at MJBizCon 2023, reflecting on memorable moments such as being on stage for an advocacy presentation an ...