Joanna Griffiths (Founder, Knix): Why Building a Brand Isn’t Enough—You Need to Start a Movement

Building an incredible brand is one thing—leading it through an industry shift is another. Joanna Griffiths created Knix to disrupt the intimates industry, making inclusivity and body positivity the foundation of a global movement.

In this episode, Lance chats with Joanna about what it really takes to build a brand that lasts—and why simply selling a product isn’t enough anymore. Joanna opens up about navigating the challenges of scaling a business, staying independent in an era of multi-million-dollar acquisitions, and why she believes the body positivity movement is at risk of disappearing. Plus, we dive into the impact of the current Canada-U.S. trade tensions on entrepreneurs and what it means for the future of consumer brands.

Key Takeaways:

🔹 Disruption vs. Innova ...