Mastering The Work-Family Balance: Insights from a Social Media Marketer's Journey

In today's episode, Sarah Kerrigan delves into the world of social media marketing. From the challenges of balancing work and family life to exploring the nuances of different social media platforms like Meta, LinkedIn, and Instagram, Sarah shares her experiences and expertise in the field. She offers valuable advice on targeting specific audiences, optimizing ad campaigns, and the importance of balancing brand marketing with direct response strategies. KEY TAKEAWAYS Prioritizing self-care and well-being is essential for personal and professional success. Social media platforms like Facebook, Instagram, and LinkedIn are powerful tools for marketing and generating leads. Different platforms have different targeting capabilities, and it's important to understand the strengths and limitations of each. High production value content may n ...