What If It Doesn't Work? (And What If It Does?)

What does it mean to design for dialogue—not just display? In this episode of Matters of Experience, Abigail Honor and Brenda Cowan sit down with Jonathan Alger, founding partner at C&G Partners and a leading voice in exhibition and experience design.

Jonathan shares how designing with empathy, navigating creative discomfort, and embracing uncertainty can lead to deeper, more inclusive storytelling. From his work with museums and nonprofits to projects for NASA, Jonathan discusses how personal testimony, collaboration, and trust shape impactful experiences that resonate across boundaries.

Whether you’re a creative leader, designer, or simply curious about the thinking behind the world’s most meaningful exhibitions—this episode offers insight into how design can be both a process and a conversation.