Marketing and the Metaverse with Simone Claw
To start semester 1 2021, I spoke with Simone Clow the co-founder/CEO at Zebrar is a media production company focused on delivering creative and immersive experiences to its clients. Specifically, this podcast discusses... Her career trajectory took her from the traditional advertising world to the forefront of visual effects with Animalogic. We discussed the importance of embracing change, pursuing passions, and the value of hands-on learning in shaping one's career. Her international stints, including notable projects like the Saturday Night Live title sequence and rebranding for the Canadian Broadcasting Corporation, underscore the significance of global exposure and adaptability in creative industries. I personally found it interesting to listen to Simone's venture into AR and VR, driven by a realization of the potential for immersive technologies. Moreover, Simone emphasizes the transformative power of artificial intelligence in enhancing productivity and creativity, while advocating for critical thinking, problem-solving, and ethical professional identity as essential qualities for success. Her journey illustrates the dynamic and evolving nature of creative professions, encouraging a proactive and open-minded approach to career development and innovation.