Using Stories to Market to International Students - A Conversation with Kris Achten

🎙 New Episode: Using Stories to Market to International Students

Guest: Kris Achten, Manager of International Marketing & Recruitment at Karel de Grote University College and Founder of People Like You.

We covered a lot in this one, from environmental triggers to user-generated content to a student who went from doubting he could afford college to landing a job at TikTok.

Here are the highlights for higher ed marketers:

✅ Stop telling stories about your institution.

Start telling stories about your students. Especially inte ...