Who let Paul Mellor out? Underdog advertising expert on how to beat the biggest brands

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In this episode, host Ben Norman is joined by underdog advertising’s perennial trouble-maker, Paul Mellor - co-founder of ⁠Mellor & Smith⁠ - the ad agency that gets underdogs noticed.

For the past 20 years Paul has helped brands like Paddy Power, Brooks Running, Hotels.com and Fat Lad at the Back get noticed by troubling the market-leading big dogs.

Paul and Ben discuss the difference between big dog and underdog brands, why the biggest brands have i ...