The Marketing of the WNBA

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In this episode of Manipulating the Masses, Kaitlin and Zach dive into the evolving marketing strategies of the WNBA and how the league has worked to expand its audience and influence. They explore how the WNBA has leveraged social media, player-driven storytelling, and corporate partnerships to reshape its image and attract a broader fan base.

The hosts break down key moments in the league’s branding evolution, from early struggles with visibility to recent surges in viewership, thanks to stars like Caitlin Clark and Angel Reese drawing national attention. They discuss how the WNBA has successfully positioned itself within cultural movements, tapping into conversations about gender equity, social justice, and representation.

Kaitlin and Zach also analyze the role of digital marketing, including viral highlights, athlete-led  ...