The future of AI bots: winning with personalization, conviction, and cross-platform integration

In the past year, we've seen an influx of bots—from Meta’s celebrity avatars to Character AI’s digital personalities. The rush to dominate this space has been frantic, marked by high-profile acquisitions, public missteps, and a growing realization that not all bots are created equal. In this article, Jasper Masemann, investment partner, and Lutz Finger, venture partner at Cherry Ventures, argue that for bots to truly revolutionize our digital interactions, they must operate seamlessly across different platforms and applications, enhancing both workflow and entertainment experiences.

Meta’s celebrity bots, touted as the next big thing in digital interaction, have struggled to meet expectations. Despite significant investment and the allure of celebrity names like Snoop Dogg, the novelty wore off fast when the bot couldn’t capture the essence ...