AI is making reps faster. But faster is not the same as better. The rep who brings value still wins. The question is how you build that value when the tools are changing.

In the Leadership in Manufacturing Podcast, host Sannah Vinding speaks with Hunter Starr, CPMR, President at Performance Technical Sales, to explore how the manufacturers rep role is evolving as AI reshapes research, outreach, and customer engagement in the electronics and component industry.

The conversation focuses on practical AI adoption at the field sales level — not theory, but what Hunter ...