Brand Security: Exclusive Rights and Protection Provided by Trademark Registration

Know Your Rights: Your IP and Business Law Playbook por Julie King

08:47
Notas del episodio

https://youtu.be/xW0mph7iYzo

This is the second in a series about the essential benefits of having your trademark registered. One of the most compelling reasons to register a trademark is the group of exclusive rights it confers upon the owner. 

Common Law Rights

Without registration, there are some trademark rights that are called “common law” trademark rights, but those rights are limited.

  • They can be limited to a small geographic area.

  • You can't use them to bring a lawsuit for infringement in federal court and often not in state court. 

  • U.S. Customs and Border Protection can't use them to stop importation of infringing goods.

  • You can't use that ®  ... 
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