Sustainable Farming: A Radical Journey

Join us as we explore the journey of a regenerative farmer and her family, who work at a Big 4 Consulting company to build a self-sufficient farm. Learn how they transformed a degraded piece of land into a thriving business, rooted in permaculture and regenerative farming principles.

Discover the unique business principles they've implemented:

• Bootstrapping: The family incrementally funds new ventures using profits from previous ones, avoiding external investment to maintain control of their brand and home. This approach allowed them to start small and scale from there.
• Diversification: Following a principle from the tech industry, they avoid putting all their eggs in one basket by developing multiple income streams, including camping, pasture-raised eggs, honey, and soaps.