E02: The Business Communicator's Playbook: Essential Elements You Can't Ignore

Intelligent Marketing por Moyosola Kara

Notas del episodio

In this episode, I’m joined by Francesca Uriri, a seasoned business leader and communications expert with a career spanning DEI leadership, and strategic brand transformation across global organisations such as Uber and now, Meta.

In an era where authenticity, agility, and inclusive communication are critical, Francesca’s work at the intersection of product equity, digital strategy, and DEI makes her uniquely positioned to decode what brands must prioritise to stay relevant and responsible.

Together, we dive into:

  • The essential elements of a high-impact business communication strategy
  • How to build inclusive messaging that’s meaningful—not just performative
  • Navigating the rise of AI, deepfakes, and digital disruption without losing the human touch

From big-picture thinking to tact ... 

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Palabras clave
marketing strategydata driven marketing building an agile marketing strategyCommunicationsDEIArtificial Intelligence in Communications Deepfakes