Retail Innovation, Branding & Experiential Learning | Dr. Amy Shane-Nichols on Consumer Behavior

iNNOVATION Insights Podcast por Dr. Eulanda A. Sanders

Notas del episodio

Join host Dr. Eulanda Sanders on Innovation Insights for an inspiring conversation with Dr. Amy Shane-Nichols, an educator, leader, and innovator with over three decades of experience in retail, brand management, and academia. From her early career in department stores and Harley-Davidson retail leadership to her current role at the University of Wyoming, Dr. Nichols shares how her journey shaped her expertise in consumer behavior, branding, product development, and experiential learning.

⚫In this episode, you will learn about:

◾The evolution of retail and the rise of experiential shopping

◾Insights into brand identity, consumer loyalty, and symbolic expression through dress ◾The influence of technology, e-commerce, and AI in retail and branding

◾Building and mentoring strong teams with compassion and innovation ... 

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Palabras clave
fashionbusiness ownerinnovationentreprenuereducatorbrandingexecutiveretailprofessional brandingbrand developmentinsightshospitalityinclusionproducerstyliststylinggraduate studentdata analysisfashion showsmentorshipresearchinterdisciplinarystudentstechnologyeducationdigital marketingprofessorfashion journaleventseventmanagementevent managementleadershipbusinessrestaurantstorytellingdigital storytellingacademicacademiateacherproduct developmentproduct developerfashion industryhuman resourcesfashion businessgeneral managerentrepreneurWyomingUniversity of WyomingIowa State Universityomni channel retailretailingbuyervisual merchandisingmerchandisingretail merchandising