57. How a Venezuelan food truck owner & content creator grew his personal brand on Instagram & is now a food vendor at the SAP Center & Oakland Coliseum | Interview with German Sierra, Owner of Pana Food

Marketing With Cultura Podcast : Career Tips for Latinas + First Gen Professionals in Marketing por Vanessa Parra

Notas del episodio

In today’s podcast episode, Vanessa interviews German Sierra, a food truck business owner & content creator based out of Santa Cruz County.

German Sierra is a Venezuelan Entrepreneur.

Based out of Santa Cruz County, German and his wife, Gabriella Ramirez, own Pana, an Arepas Food Truck and Small Restaurant. He shares his heritage by educating his audience and customers about the origins of Arepas and Venezuelan customs. He has made an imprint in his culinary dishes and created an online community of Panas, also known as homies/friends, that has helped him build partnerships with other businesses and nearby communities. You can find Pana at different food events around the region, as a vendor for the SAP Center, and in a few weeks at the Oakland Coliseum.

If you haven’t had a chance to try these famous arepas, run! Don’t wal ... 

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latinas in marketinglatinasLatino Content Creatorsfood content creatorfood marketingarepasPana Food Trucksfood truckVenezuelaVenezuelan Entrepreneur