Notas del episodio

Most B2B manufacturers know they should be focusing on high-value accounts. The challenge is knowing how to actually execute ABM without wasting time on unqualified leads.

In this two-part episode, we break down how manufacturers can win big with account-based marketing using HubSpot’s built-in tools. Host Michaela Ryan sits down with Justin Carey, Growth Consultant at protocol80, to walk through what a practical, effective ABM strategy looks like for manufacturers and how HubSpot supports it from planning through execution.

You will learn how to:

  • Identify and prioritize high-value target accounts
  • Align sales and marketing around the same ABM goals
  • Use HubSpot’s ABM features to personalize outreach at scale
  • Reduce wasted effort on low-quality leads
  • Build an ABM program that actually drives re ... 
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Palabras clave
inbound marketinginbound marketing strategiesABMAccount Based Marketing