For generations, the University of Oregon has built a brand rooted in innovation, culture, and community both on and off the field. During the 2025 football season, that identity took on a bold new life through the "Grateful Ducks," a creative partnership with the Grateful Dead that brought together two iconic brands with deeply loyal followings.

Ahead of the team's third College Football Playoff appearance, this week’s episode welcomes Brooke Robinson, Assistant Athletic Director of Marketing & Fan Experience, and Lauren Stanfield, Associate Vice President for Marketing & Brand Strategy, for a behind-the-scenes look at how the iconic collaboration came together.