Everything I've learned in 14 years of running an SEO agency. Learn how to get, and keep, websites at the top of the search engines. If you listen to this podcast you will know more about how the SEO industry works than 99% of SEO "professionals."
There are no certifications. There are no degrees. An example of overoptimization, and a quick discussion of penalties. SEO changes. Why SEOs complain whenever there is an algorithm update (EVERY TIME). HCU audits (REALLY???). What shady agencies do. Why I do a podcast. SEO actually exists. The SEO industry has a lot of bad opinions about it. Please help keep this podcast free: https://www.patreon.com/grumpyseoguy
Why there are no (good) SEO certifications. The most important question you should ask.. Why you should always demand specifics. Content is not a ranking factor. DEMAND SPECIFICS. Ask them to explain SEO to you. DEMAND. SPECIFICS. Ambiguity = scam Internet marketing and SEO have a rotten reputation which makes perfect sense. Please help keep this podcast free: https://www.patreon.com/grumpyseoguy
What is SEO? How is SEO different from conversion optimization? Why traffic is not an SEO metric (and what is)? Why content is not king. The four things you need to rank. Please help keep this podcast free: https://www.patreon.com/grumpyseoguy