Notas del episodio
In this episode of Growth Digger, Akanksha Dass, Director of Marketing and Communications at Growth Natives, joins Gaurav Rajput, Senior Director of MarTech at Growth Natives, to unpack one of the biggest challenges in modern marketing — why AI-powered automation fails more often than it should.
They dig into the real reasons behind broken workflows, misfiring emails, and “automation chaos” — and how smart marketers are fixing it in 2025.
💡 What you’ll learn in this episode:
✅ The #1 mistake marketers make when setting up AI workflows
✅ Why dirty data kills automation accuracy (and how to clean it)
✅ How overbuilt flows and generic journeys destroy engagement
✅ Why human oversight still matters in ...
Palabras clave
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