Notas del episodio
Schwarzl, S., & Grabowska, M. (2015). Online marketing strategies: The future is here. Journal of International Studies, 8(2), 187-196.
Ng Kok Wah, J., & Si, C. E. (2024). Exploring digital marketing for horticulture industry: Consumer behavior, cultural preferences and strategic differentiation in SDGs.
Goldman, J. (2024). Global ad spending to hit $1 trillion milestone in 2024, says GroupM forecast. https://www.emarketer.com/content/global-ad-revenues-hit--1-trillion-milestone-2024--says-groupm-forecast
Capital One. (2025). Online vs in-store shopping statistics.
Palabras clave
horticulturemarketing