Stuart Jones (ITV Hub) on Creating Better Video-on-Demand

Enjoyable ad breaks? Are they possible?

If you listen to your viewers, they can be. By integrating customer research and experimentation into their team, ITV Hub has continued to grow in the competitive video-on-demand (VOD) market. Good Growth has provided experience and maturity in testing and customer-centric modelling to help evolve ITV’s digital platform.

Change can start with individuals. ITV’s Head of Product, Stuart Jones, has been integral in cementing this culture within the business. Using an open-eyed approach plus a shift in mindset to discovery over delivery, his team can respond and adapt to viewer demands quickly. Now, ITV is always an option when we’re looking for what to watch on-the-box.

Now for ITV, knowledge is power. Stu discusses how working with Good Growth allowed ITV to build their internal capabilities ...